About LoopLynet

The studio behind the games you can't put down

Founded in London in 2018, LoopLynet has grown from three friends with a game jam prototype into a 65-person studio shipping and promoting titles played in more than 30 countries.

Our Story

Built on one belief: play connects people

We started LoopLynet because we believe great games are the friendliest technology ever invented. Today we design, build and promote video games — including free-to-play social games online — for our own portfolio and for partners across Europe and beyond.

Craft over shortcuts
Every animation curve, sound cue and pixel is deliberate. Quality is our marketing strategy.
Players first
Fair mechanics, transparent rules and games designed to respect your time and your wallet.
Safety by design
Our social games are 18+, free, and never pay out real money. Entertainment, full stop.
Global from day one
Localisation, culturalisation and promotion across 30+ markets are baked into every plan.

2018

Three desks in Shoreditch

LoopLynet is founded after our jam entry "Loopy" hits 1M downloads in a month.

2020

First social games hit

Our social casino-style title reaches 2M monthly players and tops casual charts in the UK.

2022

Promotion division opens

We launch a full user-acquisition and ASO team — and start promoting partner games too.

2024

40th title shipped

The studio grows past 50 people, with players in 30+ countries.

2026

Today

12M+ monthly players, 65 specialists, and the same obsession with fun we had on day one.

Founded in London

Designers, engineers & marketers

Games designed & shipped

Monthly active players

Leadership

The people behind the loop

Daniel Hayes

Co-founder & CEO

Former lead designer at two AAA studios. Believes every meeting should end with a playable idea.

Sophie Marsh

Co-founder & Creative Director

Award-winning illustrator who built our art pipeline. Sketches new slot symbols for fun on weekends.

Ryan O'Connell

CTO

Engine architect obsessed with load times. His rule: if it doesn't run at 60 fps on a five-year-old phone, it's not done.

Priya Kaur

VP of Growth

Performance-marketing veteran who has launched games in 30+ markets. Speaks fluent ROAS.

Careers & Partnerships

Want to build the next hit with us?

Whether you're a publisher, a brand, or a developer who lives for game feel — we'd love to hear from you.

Get in Touch